TL;DR
Muse Hair struggled with an outdated website. Hello Business revamped it, did keyword research, and ran Google Ads, boosting visibility.
Results: 60% more traffic and top Google rankings.
Muse Hair is now a leading salon in Edinburgh with ongoing support from Hello Business.
Case Study
Online Marketing and Website Creation for Muse Hair
Introduction
Meet Scott Finnigan, the Managing Director of Muse Hair, a family-run hair salon in Leith, Edinburgh. Scott, known for his friendly demeanour and exceptional hair-cutting skills, faced challenges with his salon’s online presence back in 2011. Despite running a successful business, Muse Hair’s website wasn’t contributing to brand value or attracting new customers. Scott’s busy schedule, including managing the salon, planning a wedding, and raising a young family, left him with little time for online marketing.
Challenge
Muse Hair needed a robust online presence to enhance brand visibility and attract new customers. The existing website, built using the Flash-based website builder Weebly, posed significant challenges. It lacked attractiveness to search engines and was not user-friendly.
Solution
Website Revamp
Hello Business stepped in to transform Muse Hair’s online presence. The first step was to replace the existing website with a new one built on Squarespace. This new website better reflected Muse Hair’s brand vision and provided an improved user experience. Additionally, it was optimised for better visibility on search engines like Google.
Keyword Research
Hello Business conducted extensive keyword research to identify search terms used by potential customers looking for hair services in Edinburgh. This research formed the foundation for the new website’s structure and content strategy, ensuring it targeted the right audience effectively.
Boosting Initial Visibility through Google Ads
At the project’s start, Muse Hair was not appearing in Google’s top 50 listings for organic searches. To address this, Hello Business ran paid search advertising campaigns to boost brand awareness in the short term while working on improving the website’s organic search ranking for the long term.
Local Search Optimisation
Local search visibility was a key target, given that around 50% of Google searches include localized terms. Hello Business conducted citation site activities to enhance Muse Hair’s ranking for local search terms like “hair salons in Edinburgh.”
Results
The outcome of these efforts was highly positive, as demonstrated by the following metrics:
🚀 60% increase in website traffic.
📈 Prime Google ranking for high volume search terms.
Organic Ranking Visibility in Google for musehair.com
| Search Term | Before | After |
|---|---|---|
| muse hair | 1 | 1 |
| hair salons in edinburgh | - | 4 |
| hairdressers in edinburgh | - | 5 |
| hair salons in leith | 8 | 1 |
| hairdressers in leith | 9 | 1 |
Conclusion
Muse Hair’s enhanced online presence significantly boosted their visibility and customer engagement. With continued online marketing efforts, Muse Hair remains a prominent hairdressing brand in Edinburgh, attracting and retaining customers with their outstanding services.
Next Steps
As Muse Hair continues to thrive, Hello Business will ensure ongoing online marketing activities to help potential customers discover their brand, visit the salon, and leave with fantastic new hairdos.
Contact Hello Business
For more information on how Hello Business can help your salon achieve similar success, get in touch with us today.
What they said
“Our family run business is part of a very crowded market place. There are numerous salons not just on our street, but hundreds in our city. Hello Business have not only created a unique, fun and friendly website that reflects us perfectly, the support we have received has helped us grow massively. We have had hundreds of new clients since we started working together. There really is no problem too large.
There is no doubt we would not be where we are without Hello Business.”
